Marketing Lever Optimization

Optimize. Strategize. Realize.
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Advanced Engine for Marketing Spend Optimization and Inflexion Analysis

ROI Optimization
Determine where to allocate your next investment dollar with our ROI Optimizer, steering funds from low-impact, high-spend areas to maximize effectiveness.
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In-depth Analysis
Engage in profound assessment of non-linear impact and inflexion points for media, trade promotions, and pricing optimization.
Strategic Simulation
Utilize the Luna Simulation Engine with GenAI-based strategy co-pilot for informed decision-making and strategy formulation.
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Incremental Increase in ROI from same investment
Beyond Elasticities

Non-Linear Impact assessment for different marketing levers

Multi-lever Optimizer

Automatically finds Inflexion point of impact for each lever and optimize spends

Benefits

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Enhanced Media ROI

Achieve a 30% increase in Media ROI by reallocating media spends across TV, Facebook, and Google, enhancing your return on advertising spend.

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Strategic Redeployment

Redeploy marketing spends effectively within the mix and between execution mechanisms like Trade Promotion, Media, Pricing etc. driving substantial improvements in ROI

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Investment Impact Clarity

Gain clear insights into where your marketing dollars make the most impact, enabling data-driven decisions that propel your brand forward.

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